The Truax Hotel came to be from a glorious past that has been generations in the making. From a family of American innkeepers dating back to the 1600’s, Bernard Truax carries on his family’s legacy today through the establishment of the Truax Hotel, which brings a fresh vitality to Old Town, Temecula. A proud Temeculan through and through, Bernard has spent his life enjoying the area’s many splendors – from its majestic vineyards and scenic trails to its rich history and ranching character. Out of his love for Temecula was born his vision to create a hotel for others to enjoy this special place as well.
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Our Team

Truax Development

Our mission is to develop environmentally responsible projects that deliver superior financial outcomes and fit the overall vision of their cities and counties while providing short and long term social and economic benefits to the communities they serve.”

It is our belief that adopting morally and ethically sound practices in both our business and personal lives is a straight path to success.

Real Estate development involves a relatively high degree of risk. We realize that our partners and clients are placing a great deal of trust and personal wealth in our hands. At each level of the development process, we expect full accountability from our partners, employees and alliances.

For more information about Truax Development, please visit their website at

Watermark Associates

Watermark Associates focus on three key areas; assessment, innovation and communication.

Through these integrated efforts, organizations of all types improve their overall understanding of current market conditions and consumer sentiment. This understanding provides a competitive edge and they are better equipped to succeed.

Watermark Associates does this in an innovative and strategic manner resulting in long-term customer and stakeholder engagement, earning new and repeat business, and improving brand value.
For more information about Watermark Associates, please visit their website at

davisREED Construction Inc.

davisREED is a San Diego-based sought-after general contractor that reaches across the west coast with offices in Sacramento, Los Angeles, Palm Springs, and even Napa. From high-end hotels & resorts to educational institutions, multi-family to commercial office, we have the crews and construction know-how to bring your plans into reality. Cultivated partnership with our clients, vendors and trade contractors have led to countless project success stories. Our driven staff is saturated with a diversity of experience, and from project executive to laborer – are dedicated to the project they are on and truly the heart of the company.

The Power of Big. The Values of Small.

The NOAA Group

The name Truax is associated with quality, integrity and service. Each and every detail of a Truax project is selected and chosen so that they not only function well, but are truly beautiful.

Nogle Onufer Associates Architects, Inc., NOAA Group, was selected to bring The Truax Hotel to life. NOAA has been involved in numerous notable hospitability projects. Their experience and expertise are creating more than a destination; they are designing a memorable experience.
For more information about the NOAA Group, their projects and their talents, please visit,

The Truax Group

The Legacy of Truax is rooted in our family, our community and our commitment to excellence. The Truax Group is a full spectrum real estate firm specializing in commercial and residential real estate transactions and management. We proudly serve Southwest Riverside County and have focused our expertise in the Temecula, Murrieta, Menifee, Lake Elsinore and Canyon Lake area. We have compiled a team to meet any real estate transaction need you may have, from beginning to end, including property management and investment opportunities.

When looking for a partner to find your next office, tenant, or even your next home, look to the Truax Group. As a result, the Truax name opens doors for our clients that may not have otherwise been accessible. But its the Truax Groups expertise that closes the deal.

For more information on The Truax Group, please visit their website at

Addir Design

Addir Design was founded on over 25 years of hospitality design experience with a proven track record among all major hotel brands to include Hilton, IHG, Starwood, and Marriott. Their ultimate objective is to add value, raise standards and enhance the brand of a project ’s owner and operator.

For more information on Addir Design, please visit their website at

TRL Systems

CGK Consulting Group

NOVA Services

ROHM Insurance Services

TPR Traffic Solutions

Rick Engineering Company

PSSC Primoris ARB Structures

HTK Structural Engineers, LLP

H2O Fire Protection Services

Dasher Lawless AutoParkit Automation