Coming First Quarter 2019
The Truax Hotel came to be from a glorious past that has been generations in the making. From a family of American innkeepers dating back to the 1600’s, Bernard Truax carries on his family’s legacy today through the establishment of the Truax Hotel, which brings a fresh vitality to Old Town, Temecula. A proud Temeculan through and through, Bernard has spent his life enjoying the area’s many splendors – from its majestic vineyards and scenic trails to its rich history and ranching character. Out of his love for Temecula was born his vision to create a hotel for others to enjoy this special place as well.
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Truax Hotel Lower Lobby, Pool, Bar and Lounge

The Truax Hotel

We are pleased to present Old Town Temecula’s first and only luxury boutique hotel. The Truax Marriot Autograph Hotel will provide needed upscale accommodations to local residents and over 3,000,000 annual visitors.

The Truax Hotel spans five floors and includes banquet and conference facilities, health club, luxury spa services, boutique shops, two story bar and lounge and  four unique dining experiences.

 

Click here to view Briefing Paper
Click here to view Branding Document

Truax Coach House

Designed to look like a turn-of-the century livery stable and carriage house, the Truax Coach House will provide over 500 parking space for Truax Hotels guests and visitors.  Located directly across from The Truax Hotel, the Truax Coach House features the region’s only state-of-the-art, fully automated parking technology, enabling it to serve additional Old Town Visitors and Guests. The attention to detail enables it to fit in seamlessly into the cityscape.

Click here to view Briefing Paper

Why Temecula

Demographics

Regional Tourism Data

Located within one hour from San Diego and ninety minutes from Los Angeles, the Temecula Valley is the heart of Southern California Wine Country. Temecula is renowned for its award-winning wines, beautiful rolling hills and golf courses. The region attracts 3 million visitors every year, spending in 2019 was $1.1 Billion.

Warm days and cool nights provide a cooling mist for the vineyards as well as clean air to the valley. It is for this reason that Temecula’s wines are award-winning. “Temecula” means “where the sun breaks through the mist” in the native language of the Luiseno Indians, who were the original settlers of the area and now own and operate Pechanga Resort & Casino.

Temecula Tourism 2019
Annual Tourists: 3.14 Million+
Annual Impact: $1.125 Billion+
Individual Spending Per Trip: $420
Length of Stay: 2.4 Nights
Tourism Related jobs: 9,110+

Downtown Temecula enjoys a unique ambiance that many are now discovering. Tucked into the Rancho California Valley, halfway between Los Angeles and San Diego, The Truax Hotel will be part of the Temecula landscape, finishing off a cityscape that began over a century ago. The Truax Hotel will be the destination for guests, business travelers and visitors alike. With luxury outside spaces to enjoy the weather, the excitement of Old Town and the amenities, The Truax Hotel encourages guests and visitors alike to discover this special place and stay awhile.

Click below to view Visit Temecula Valley Travel Impacts Report